Based on my previous studies I created this psych up checklist. It is for product managers to be able to quickly evaluate what their products are missing in terms of how well the products appeal to the Right brain of their customers/users. At a recent workshop I took, a lot of participants used it and I was able to find checklist items that people slipped on most frequently.
A lot of it may be due to not being able to understand it or not being able to apply it. I'd work to gather more examples and add more actionable steps so that every one can use it.
However, till that time here's the list of most frequently missed biases, and some of my commentaries.
Salience Bias - If there are multiple things seeking user's attention, the one that is most easy to understand or looks familiar is the one user is going to go for first. Hence, making the most useful feature prominent and most simple to use is very important. Your UI needs to drive the users to do what you *want* them to do.
Stereotype - Making it "look" like a winner. This is very common. Making UI look beautiful is considered one of the last things that people want to do for their products. It's ok. But, if you want to scale and you want users to perceive your product as more valuable, it is important to make it look rich.
Risk Aversion Bias - Making users feel more in control. It's again very important to make your users feel in complete control by talking to their fears and concerns. It's like people want autonomous cars, but I am sure they'd pay extra to buy the one which allows manual driving. Nothing in your product should scare your users, or even make them think or be concerned. Make sure they can reset to default settings easily.
Anchoring - Setting the expectations right. This one is difficult to understand and implement. It does require some diffused thinking and making iterative changes. It is specific to consumption and pricing.
Bandwagon effect - Providing social proof (this was a surprise!). I am surprised that people forget putting testimonials or social proof of who their current users are and what they think. It works like a charm if done correctly. Obviously, you'd have to keep it real and make it look as real as possible and it needs to "connect" with your TG.
Decoy effect - Introducing Decoy pricing plans to make the target plan look more profitable. This one is again a less used magical formula. When you add two price plans, add another no brainer high price low value option comparable to your target plan. When it looks more profitable than something, users end to think it is the most profitable. Higher conversions!
If you have had success stories or trouble using any of these do comment and I'd see how I can help you further. And if you haven't taken the Psych Test yet, now is a good time.
If you have reached this far you should totally leave a comment about how you liked it and share this post with others.
However, till that time here's the list of most frequently missed biases, and some of my commentaries.
Salience Bias - If there are multiple things seeking user's attention, the one that is most easy to understand or looks familiar is the one user is going to go for first. Hence, making the most useful feature prominent and most simple to use is very important. Your UI needs to drive the users to do what you *want* them to do.
Stereotype - Making it "look" like a winner. This is very common. Making UI look beautiful is considered one of the last things that people want to do for their products. It's ok. But, if you want to scale and you want users to perceive your product as more valuable, it is important to make it look rich.
Risk Aversion Bias - Making users feel more in control. It's again very important to make your users feel in complete control by talking to their fears and concerns. It's like people want autonomous cars, but I am sure they'd pay extra to buy the one which allows manual driving. Nothing in your product should scare your users, or even make them think or be concerned. Make sure they can reset to default settings easily.
Anchoring - Setting the expectations right. This one is difficult to understand and implement. It does require some diffused thinking and making iterative changes. It is specific to consumption and pricing.
Bandwagon effect - Providing social proof (this was a surprise!). I am surprised that people forget putting testimonials or social proof of who their current users are and what they think. It works like a charm if done correctly. Obviously, you'd have to keep it real and make it look as real as possible and it needs to "connect" with your TG.
Decoy effect - Introducing Decoy pricing plans to make the target plan look more profitable. This one is again a less used magical formula. When you add two price plans, add another no brainer high price low value option comparable to your target plan. When it looks more profitable than something, users end to think it is the most profitable. Higher conversions!
If you have had success stories or trouble using any of these do comment and I'd see how I can help you further. And if you haven't taken the Psych Test yet, now is a good time.
If you have reached this far you should totally leave a comment about how you liked it and share this post with others.
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