So, it is Fintech?
Horizontal is what? explain.
It is a Social Network
It is a Game
It's a marketplace
SHOPIFY YOURSELF? You keep dropping these word bombs. So, it is three things?
No. No. It's not three things.
It doesn't look like any of these 3, why is it masquerading as something else?
Well, if you see closely all other businesses that I talked about have the same 3 elements and they have hooked on to one front-end identity. Cred's front-end identity is still evolving. And it's critical, the new identity for a completely new type of community should evolve with time. You can't just label community culture and create it - it happens, steadily and strategically with people.
Wait! You mean healthcare?
I said no verticals. I am acrophobic.
Okay. I am listening.
The market place will keep expanding such that you start looking at cred validation for all your costly choices. Your kid's school, your second car, your life-partner, your dream home or next holiday destination. It looks like an overwhelming number of things in one sentence. But life is long and technology follows Moore's law. Also, you don't cred for shopping, you cred for fun.
The game will continue to evolve to encourage higher participation. The next level is to get the next set of people that may not have credit scores but the existing cred-ible people trust. The rules of entry will change and instead of credit score, a native cred score will be more valuable (not just within the game). Lending money will be just another parallel stage in the game - one line item in some corner. The currency of this game is trust, you'd bet trust, trade trust, exchange trust, gain/lose trust. Those two words - trust and currency used together often lead people to crypto.
Did you say crypto?
Yes, but wait. Of course, it's illegal right now, but, the one lesson 2020 has taught us is that anything is possible. Also, that's not the point, you don't come here to play, it's a socializing place. Right?
Yeah, I know what you did there. Leading to social networking. Huh!
The social network would encourage the formation of communities within the larger umbrella.
Multiplayer Games, discussion forums, hobbies, travel, Q&A, chat, local search - a lot of possibilities. You may see some of them, a hybrid of some of them, or all of them in a well-integrated package in the future. There are N different use cases - from cred-tube, credagram, credinder, cred-fit, credoura to cred-versity, you'd see everything. Some experiments will be lost in the oblivion, some others will stay and become part of the definition.
So would I be taking selfies?
I understand your self-expression is very important for social networking. But it doesn't always need to be in form of selfies right? Besides, you are here for some thumb exercise and window shopping. Right?
Right. You're in-cred-ible.
Not really, I am a Cred user.
See creating Trust at scale is not simple. It's almost like building the whole country again.
What? Okay, you'd need Product-Jio fit for that.
Well, that's a discussion for another day. When it comes to Jio, I can't divulge much information.